Even the best, most innovative product won't sell if you can’t deliver it to the end user without damage.
There are varying degrees of protective packaging, but it isn't necessary in every case. Packaging professionals can help you gauge your project's requirements based on your application, product specifications and goals.
What Is Protective Packaging?
Protective packaging is used in a wide variety of different industries including Automotive, Appliance, Aerospace, Electronics, and Pharmaceuticals. It refers to the use of various packaging materials to safeguard and shield a core product from damages during transportation or storage. In broad terms, protective packaging can be created out of anything from corrugated paper cartons to the most complex die cut assembled into a steel rack.
Protective packaging can be used either as a primary packaging or secondary packaging material depending upon the products’ end-use application. It can be designed for all types of applications, but the end goal is the same — for a product to come out of the package looking (and functioning) the same as when it went in.
Protective Packaging For Any Product
Protective packaging can be constructed from many different types of materials or combinations of materials. Here at Universal, we use everything from plain, plastic corrugated layer pads, to very complex foam plastic dunnage assemblies in order to create the best option for the product we are designing around.
Working with a company that can design packaging using multiple materials is beneficial in that the potential packaging solutions and material combinations for a single project are limitless.
Over the years, Universal has built relationships with a number of suppliers to offer a wide breadth of packaging material options. The variety of materials and ideas we can come up with to take care of our customers is pretty exciting. We've packaged everything from large metal gear parts, to the most delicate of electronic components, as well as high gloss paint and chrome automotive grills and gun barrels.
What’s It Going To Cost?
With any type of packaging, price will vary depending on the product being shipped. The value of the product usually determines the price needed to create the appropriate amount of protective packaging. For instance, a $12.00 container with interiors isn’t feasible for a product valued at $2.00.
If Apple had thrown the first shipments of iPhones into a box with no protective packaging, do you think they would now be releasing the iPhone 8? Without protective packaging, a product will almost certainly arrive to the end-user damaged. And while protective packaging does not prevent all damage, it can greatly reduce it.
Why run the risk of having to reproduce damaged products, when you can take protective measures during the packaging process?